Portfolio

Private Clients

Jewellery Design

Creative Direction

Isabella Roux

My approach balances instinct and structure.

I begin with dialogue; listening, questioning, and refining – allowing each project to take shape with clarity and intention.

Working across design, direction, and development, I adapt to what each project requires while maintaining a consistent focus on form, materiality, and coherence.

Sketch of a jewelry design featuring various necklaces and pendants with detailed notes on materials, sizes, and clasp types, including gold, diamonds, sapphires, and colorful gemstones.

CREATIVE DIRECTION, JEWELLERY DESIGN & BRAND DEVELOPMENT

Anoona

A complete jewellery brand developed from the ground up, spanning jewellery design, collection development, creative direction, sourcing, production management, and launch.

I oversaw the brand across product, visual identity, manufacturing, art direction, and team building, creating a cohesive and recognisable world from concept through to execution.

Green bead necklace with embedded diamonds and gold accents, laid flat on a white surface.
A woman with brown hair and light skin, wearing turquoise earrings and a white blouse, resting her chin on her hand, sitting in front of a white curtain.
Gold hoop earrings with green gemstones and small diamonds against a white background.
Gold chain chandelier earrings with alternating open circles and studded beads

CREATIVE DIRECTION & BRAND DEVELOPMENT

Isabella Roux

A fine jewellery studio developed as an extension of my own design practice, spanning collections and bespoke work.

The brand reflects an ongoing exploration of form, material, and personal expression through jewellery.

A gold ring featuring a central diamond surrounded by a blue enamel circle.
Gold ring with a rectangular face encrusted with multiple small diamonds on a white surface.
Close-up of a gold ring with a large, round diamond set in the center, resting on a pure white background.

WHITE LABEL DESIGN

Selected Design Work

I work in close collaboration with established jewellery houses, providing design and development on a confidential basis.

Acting as a discreet creative partner, I translate ideas into resolved pieces, guiding them through design, refinement, and production while aligning seamlessly with each brand’s identity.

Brands I worked for:

– Ileana Makri

– Solange Azagury-Partridge

– Mark Henry

– Noor Fares

– Salvatore Ferragamo

– Rebus

– Annoushka

Close-up of a person's neck and collarbone wearing layered green gemstone necklaces with various charms and pendants.
Gold necklace with purple and pearl charms, plus leaf, acorn, and berry pendants, and matching gold earring with leaf and pearl charms.
Gold ring with an oval top encrusted with numerous small, round gemstones, including clear, yellow, and brown stones.
Diamond-studded dangling earrings with a flower-like design and circular elements.
Close-up of a ring with a large green rectangular gemstone set in a gold band with decorative details, on a white background.
A woman wearing a gold necklace and earrings, with her hands resting on her neck, showing her bare shoulders and upper chest.
A silver ring with a large, green gemstone and numerous small clear stones arranged in a pattern that resembles a diamond ring design.
Gold necklace with circular pendant featuring colorful gemstones and small diamonds on a white background.